Contents

Theme overview

1. Tobacco marketing

   1.1. Why do tobacco manufacturers promote their products?
   1.2. How do companies market tobacco?

2. Specialist markets

   2.1. Marketing to women
   2.2. Marketing to young people

3. The industry response

   3.1. Branding
   3.2. Sports sponsorship
   3.3. Use of the media to promote tobacco

4. The globalization of the tobacco industry

   4.1. The transnational tobacco industry
   4.2. Health and trade: trade liberalization
   4.3. Health and trade: investment liberalization

5. Industry tactics

   5.1. Internal documents
   5.2. Industry influence on research
   5.3. Industry response to evidence on tobacco and health
   5.4. Efforts to evade regulation
   5.5. Smuggling
   5.6. Youth prevention programmes
   5.7. Corporate social responsibility